Target Tuesdays | Phillip Lim for Target | Styling Tips: Part 3

Hello My Little Targettes!

It's..... T A R G E T | T U E S D A Y S

I couldn't have kicked off the first of the month with a better outfit....clearly, out of the three Phillip Lim for Target Styling series, I've saved the best for last. This shirt dress embodies a few details that you may have missed in my Fab Finds post, including the tailoring and hem length all rolled into one. Ironically, I didn't see too many ladies rocking this dress on the blogosphere or in any Instagram pictures or Twitter #philliplimfortarget hashtags...my assumptions are pretty spot on as I realized that the dress is still available on the website in all five sizes here. After reading my styling tips for pairing a blazer with a dress to flatter your figure, I hope you'll re-think this cute little floral printed number. 

Previous Posts: 

Phillip Lim for Target Part 1 | Phillip Lim for Target Part 2 

Style Tip #1: Hemline & Shape
How adorable is this floral shirt dress?! The options are endless when layering a blazer over a dress for a seamless transition from the 9-5 meetings to an evening out, but it is important to understand the proportions when outfitting your look. Noting the length of the dress is pretty important to determine the type of blazer that will best accent the dress and your figure. The contemporary length of this dress with the flared back is pleasantly unexpected and can be pretty tricky to pair with a blazer if done incorrectly. Since the dress falls above the knee, pair a blazer which falls naturally below your waist to elongate your body and (this is super important) pair a belt with it to accentuate the waist to prevent the blazer and the dress from becoming too boxy. The combination of the blazer and the belt will add shape under the layers without loosing your figure.

 
Style Tip #2: All in the Sleeves
Push the sleeves above the elbow to mirror the amount of skin that is shown from your legs to create balance. In my opinion, there should always be a subtle symmetry in your wardrobe if you're splitting your body in half, from the neck to the waist and the waist to the ankle for a super sophisticated look. It's especially important since the oxford collar lays so closely to the neck leaving little skin for a more refined look.
 

Style Tip #3: Detail and Colour
Choose a blazer that has a little oomph to it to play up the femininity of the dress. I love a good pleated garment whether it's a skirt, dress or blazer. The knife pleats on this navy beauty forms a smooth line which contours towards my body and then feathers outward. It's a simple detail that gives the illusion of hips when layering a form fitting dress to add more shape and curves. The navy colour unifies the entire look and neutralizes the print if you are overly concerned that floral prints and color are too much of a fashion risk for your wardrobe.  

Overall, these three tips for pairing a blazer with a dress will intensify this chic silhouette for a modern yet comfortable look.

 Phillip Lim Shirt Dress

Calvin Klein Blazer

Ann Taylor heels

Hope you enjoyed the three part series to avoid being a Target twinsie. These styling tips for incorporating Phillip Lim into your wardrobe will work like a charm.  Kudos to the hubster, Lucas for making this look one of my favs. Signing off as the OscarPR Girl for Target. 

Lisa

 {^_^}.

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Fab Finds from Phillip Lim for Target

By now you're pretty tired of hearing about everyone's fab finds but I've stayed up far too long from tweeting the direct links to many Target items to support the social shopping experience and it was a blast! but I have not slept since midnight and it's been a day and a half after pulling an all nighter!

Read more: What Really Happened | Phillip Lim for Target Release | Social Shopping

Running on pure adrenaline from the whole experience, I dragged myself out of my house to my local Target to get my hands on the coveted pieces. Even though I live in a pretty heavily populated city, the advantage of living on the outskirts in the suburbs is that my Target isn't consumed with as many fashionistas camping out in the wee hours in the morning. In fact, if it wasn't for the social shopping experience a few hours prior, I would have thought that I had the wrong release date due to the small amount of cars in the parking lot. More for me.

One thing's for sure, people are very civil in my city. I tip-toed-into the store where a few other shoppers were, as we courteously assisted each other to exchange complimentary remarks of 'oooohh oh, how cute!'. I even offered to assist the Target employee with the signage visuals for set-up since I vividly remember the fond and horrific memories as a visual merchandiser myself. At one point I even had the entire dressing room to myself!

Lesson: The designer launch was a two-fold experience of an exhilarating online shopping experience for some that fostered a sense of community versus an in your face, hands on retail shopping experience-definitely not for the faint of heart.

Anyhoo...I'm kinda tired as I am writing this sooooooo without further adieu, here are my finds from Target! I'll do a review in two days for Target Tuesdays when I actually suggest how to style the outfits to your own liking!

Enjoy!

I enjoyed styling the pieces all too much as you can see. See, I told you I was in the dressing room all by myself. lol

Here are the fab finds that I ended up taking home {^_^}

Check back in two days for Target Tuesdays for styling tips!!!

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What Really Happened | Phillip Lim for Target Release | Social Shopping &Sharing

What do Floyd Mayweather and retail giant Target have in common you ask? Both had one heck of a payday today proving money making under 24hrs is becoming a new habit forming addiction. If you've been on Twitter over the past few hours (for those of us who are skilled enough to simultaneously leverage social media and entertainment), you probably were tweeting under the #floydmayweather hashtag or #philliplimfortarget, tracking the play by play victory lap of the champion in the ring or the consumer in retail who scored Target's latest design collaboration with Phillip Lim. I'm not sure if it's intentional, but Target seems to plan launches around major sports events-this could be purely accidental but remember Jason Wu for Target? It was released on Superbowl Sunday in February 2012. Wonder if they assume women would be more prone to spend more money knowing that husbands and boyfriends alike would be too preoccupied to notice their shopping habits. *shrugs* Who knows, clearly I sure don't but that is certainly not the point of this post.

With yet another designer collaboration dawning on the world of fashion, Phillip Lim for Target was not just another collection sending fashionistas into a frenzy, feverishly racing to add wish list items 'a la their shopping carts. No, this was the dawn of something else. Something no one could have ever imagined or orchestrated in online buying-not even Target itself. Enter epiphany. Online shoppers discovered a new way of shopping through the #philliplimfortarget hashtag which began trending minutes before midnight when certain platforms reluctantly prevented customers from purchasing the collection.

Fashionistas know that with every big Target collaboration release runs the risk of being confronted with 'sold out' items or even worse 'error messages' when adding items to your shopping cart. As soon as the frenzy started, many of us, including me, *raises hand* couldn't figure out why some of us could see the items go on sale while others couldn't.

Many fashionistas were frantic as some were placing orders while others could only see the collection. What gives?! Some blamed it on the whole East coast vs West coast timing. Then slowly in the wee hours of the morning, we discovered those working on laptops/tablets/mobile devices couldn't view anything past the 'preview collection' while others on desktops were busily trying to find the few items to add to their shopping cart. Ugh total disadvantage. (sidenote: Target must have changed its strategy after their site crashed in 2012 during the release of Missoni so they decided to slowly release pieces over the period of time, thus eventually releasing the entire collection. Kudos to them for adapting their strategy...ok, now back to the story). So instead of moving on and writing off the next girl as 'her problem, not mine, deal-with-it' diva attitude, many of us, started to tweet the direct links to the items using the hashtag #philliplimfortarget for those who did not have access.

The kindness and generosity was an instant hit! It was contagious! Instead of the horror stories we typically hear of on Target's release date of fights, hair pulling and showing of 'fangs' for the coveted items, strangers went from customers to bonding buddies in a shared sisterhood to help one another out. It was literally a perfect study for social shopping purely by utilizing hash tags. Since hash tags aggregate all information into one topic, we communicated by the seconds asking who was looking for what then tweeted the item link for people who rushed to add it to their shopping cart for safe keeping. As others kept shopping, the social media professional in me refreshed many individual tabs to track pieces as they slowly were released piece by piece on the website, then tweeted the direct links with one careful eye on my computer and another on my cell phone to track Instagram questions on my feed (my day job consists of leveraging social media to better serve customers, so naturally this was my element.) So as a fashionista myself, the truth was I wasn't shopping shame on me but I knew I was going to the store later that morning..one of the advantages of living in a suburbs so there were no crowds and I was confident that I could snag a few pieces and actually go to a dressing room to try the items on which I did- but I was merely filling in the gap commonly left ignored by many companies to utilize social media to address customer concerns...so starting at 12 a.m. all the way to 5:30 a.m. the fashion community copied, pasted and tweeted...copied, pasted and tweeted.....copied, pasted and tweeted...do you see where I'm going with this? (anyone want to send me and a few bloggers a commission check? I have the tweets as prove that we had a hand in consumer sales under PhysicalCanvas below) lol.

By far it was the most fun I've EVER had assisting people with their shopping needs! In the past, I've styled people before as a stylist in Mercedes-Benz Fashion week and worked in visual display in a major department store but this was something different. People were so friendly that we ended up 'feeling like a family' as one follower put it! From midnight to 5 a.m. I never knew the morning would accumulate so many connections with so many people who continued to express gratitude across all three of my social media platforms (Twitter, Facebook and Instagram).

It was only after the shopping frenzy had subsided when I started to receive 'thank yous' realizing that regardless of the size of my following, my voice made a ripple in the social sharing pond along with many others, which taught me a valuable lesson. Of the people that I shared my knowledge with, I don't think there was a single person who I had actually met in real life, yet people felt comfortable enough to tweet me their request and their styling questions as if we were best buds (or jolly saint nick himself). Thanks to the whole ordeal, I met a great group of fashionable males and females that I will continue to offer fashion advice to and further connect with beyond digital boundaries. Leaving a digital footprint was the last thing that I thought would happen by merely staying connected. This is just the beginning. {^_^}

Next Post: What I Bought from Target

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Anyone else benefit from the links? 

Let me know your thoughts & what you bought!!

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